Friendly Care grew from architectural roots: our founder Michael Goss left his practice to design, build and operate care homes himself. Twenty‑five years on, we run six individually designed homes across the Midlands — converted pubs, listed Victorian houses, rural Shropshire grounds — each one shaped to the building it lives in.
Architect-designed
Each home is a sympathetic conversion — never an estate-built unit. From a 1900s listed property to a Birmingham public house, we work with the building, not against it.
CQC
Regulated provider
Nethermoor House Limited
Established
20+ years
Family-owned across two generations
Coverage
6 homes
West Midlands · Staffordshire · South Staffordshire
Care types
5 disciplines
Nursing · Residential · Dementia · Respite · Day
We are a family-run business who have been involved in the Care industry for over 25 years and running care homes for 20 years. In our care homes we aim to provide a hotel-like service with a caring, homely and comfortable ambiance. Residents are encouraged to maintain their independence within a supervised environment whilst respecting their privacy and dignity.
— From the Friendly Care family handbook
Some of our homes are heritage conversions; some are modern extensions of older properties; one is a former public house on the edge of green-belt land. They share a standard of care; the buildings are allowed to differ.
Chelmsley Wood, West Midlands
A carefully converted Public House on the edge of a residential development overlooking green belt land. The original Friendly Inn — and the home that gave the company its name. En-suite facilities throughout, with 24 bedrooms featuring underfloor heating.
Rugeley, Staffordshire
A Grade II listed property built around 1900, set in the Cannock Chase countryside. Period architecture restored sympathetically and combined with contemporary amenities — landscaped gardens, hair salon, dining room, and assisted bathing facilities.
Tipton, West Midlands
Reopened to accommodate residents of Sandwell and neighbouring authorities in January 2010 following careful refurbishment, with a further expansion in 2011 to enhance our nursing care capabilities.
Wednesbury, West Midlands
Wood Green Nursing Home has been at the heart of the Wednesbury community for many years. Our recent extension improved accommodation and created a central courtyard with direct access from each new room.
Shifnal, Shropshire
Set in mature Shropshire grounds near Shifnal — a rural home offering personalised care and home-cooked meals, with extensive gardens, lounges, and a full programme of activities.
Codsall, South Staffordshire
A residential home in Codsall offering person-centred care planning for elderly residents and adults with physical disabilities or learning difficulties — with en-suite bedrooms, an active programme of life and activities, and the village close at hand.
Not every home offers every service — nursing, in particular, is concentrated at Princess Lodge and Wood Green where the clinical infrastructure lives. Talk to us about which home suits the person you're placing.
Talk to our admissions teamPrincess Lodge · Wood Green
24-hour qualified nursing for residents whose needs go beyond residential care — chronic conditions, post-surgical recovery, or end-of-life support — delivered with the same homely register the rest of our homes are known for.
Available across all six homes
Long-term residence with personalised care plans, en-suite rooms, home-cooked meals and a programme of daily life and activities. We back independence first; help arrives quietly when it's wanted.
Available across all six homes
Short stays from a few nights to several weeks — for recovery after a hospital stay, to give a family carer a break, or simply to try a home before committing. We keep the same standard of care for a one-week guest as a long-term resident.
Specialist provision in every home
Calm, predictable environments designed around the way people with dementia actually live: clear sightlines, sensory rooms (at The Friendly Inn), enclosed gardens, staff trained to recognise individual histories, not just symptoms.
Selected homes
Daytime company, a hot meal, structured activities, and a chance for family carers to take a few hours back. Day-care guests join in the rhythm of the home for the day, then go home at the end of it.
Friendly Care grew from its architectural roots as Director Michael Goss took a calculated leap of faith and determination from designing care homes to building and operating them. This key element in our formation has continued and developed over the years to provide interesting and individually designed care homes that integrate modern facilities within a homely atmosphere. Our first care home was The Friendly Inn in Chelmsley Wood, Birmingham — a closed-down public house that was subsequently burnt down. Following a careful and sympathetic conversion the former pub was given a new lease of life and has provided a vital community service for over 25 years. Aptly taking our name from that of the original pub, Friendly Care was formed. The expansion of Friendly Care then began with the addition of Michael's sons to form the family business that operates today. Our aim ever since has been to put our residents at the heart of everything we do — to provide our services within a safe and homely environment similar to that of a caring relative or friend.
Michael Goss·Founder & Director
The best way to know whether a home is right is to walk through it on a normal weekday. No appointment is required, but a phone call ahead means we'll have the right manager to meet you.
